September 10th, 2021 — 1 min read

Our Story


JustSo was born in 2007 in the back of a cab.  Our innovative music concept Black Cab Sessions was our breakthrough project that spanned an online series, TV show, live gigs and social platform and became “a global phenomenon” (The Times).  It showed us how a simple idea can capture the imagination of a worldwide audience.

Since those early days, driven by a talented and diverse team, supported by an ever-expanding community and working with world class brands and platforms, our scale and output has grown. Yet from our studio in Shoreditch, we stay true to our original ethos of creating content that audiences choose to spend time with.

We are a values-led team; proud to be B Corp and committed to the highest standards of verified social and environmental performance.

And we call ourselves JustSo, because we are storytellers and we craft with care.