January 15th, 2020 — 1 min read

Meet our new Head of Creative: Ali Alvarez


We have appointed Ali Alvarez as Head of Creative, in a newly created
position. Ali’s role will be to lead the studio’s creative output across its brand work, which includes O2, Netflix, Red Bull, Diageo and Google.

Ali brings her unique experience to Just So with a career that started at Fallon London, was followed by being ECD & Creative Partner at Brooklyn Brothers, and most recently a Creative Director at B-Reel while directing and producing her award-winning feature documentary, Muerte es Vida.

Jonny Madderson: “For over a decade we’ve built a business that thrives in the sweet spot between advertising and entertainment. As the momentum continues to grow in this space, we need a very special team with cross-disciplinary experience. Ali, with her top-level creative background and outstanding filmmaking chops, makes her incredibly well placed to
help our partners develop world class work.”

Jono Stevens: “Overall there’s a commitment here that the content we make should be rooted in craft, storytelling and putting out things of value into the world. Ali has the same blood running through her veins and we are very excited to start working with her.”

Ali Alvarez: “In the years since leading a creative department, I’ve been fine-tuning my storytelling, my film craft and my bullshit radar. It’s taken a long time to find a place I’d call my work family. Just So brings the worlds of advertising and filmmaking together with a team of people that inspire me to stay true. Pretty apt name if you ask me.”