Stories From The Wilderness Bar

REINVENTING A 200 YEAR OLD WHISKY
Translating Talisker’s brand positioning into a culturally relevant branded content experience that recruits new audiences to a 200 year old whisky to hit ambitious growth targets.
A UNIFYING BRAND PROPERTY
Stories from the Wilderness Bar’ is a branded property designed to connect with Talisker’s ‘Wild Spirit’ audience and unify brand activity across sponsorship, social, PR and influencers.
Talisker’s community of wild spirits
A bespoke built bar on the Devon coast
An inspiring series of talks
MULTI-TOUCH POINT CAMPAIGN
We designed and built a physical bar that brought together brand partners and influencers with Talisker whisky always at the heart. We developed a content series that was used across Social, PR, VOD and E-comm channels.
Helen Carswell, Senior Marketing Manager
“JustSo helped us breathe a new lease of life into our 200 year old whisky brand, positioning us to engage and recruit a new wave of consumers.”
THE IMPACT
This was Talsiker’s most successful ever content, smashing engagement benchmarks and delivering an uplift in sales during a key gifting period. The format has been repeated into a second iteration, used to unify key sponsorships and brand partnerships.
40%
view through rate on content
+11%
better engagement
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