Through The Eyes Of The Fans
Celebrating a legacy
Coinciding with the launch of the seventh (and final) season of Orange is the New Black, we worked with Netflix on a campaign to celebrate the legacy of the show and its impact on UK fans.
Finding real fans
We identified and spoke with real UK fans, who told us how the show has given them role models, community, visibility and even inspired some to come out, since it first premiered in 2013.
Putting stories centre stage
Taking inspiration from the show’s iconic title sequence, which features the eyes of real prisoners, our campaign consists of real fans as they share their own stories of how the show has positively impacted their lives, covering issues of race, gender, sexuality and mental health.