It’s official. We’re a Webby Winner!
We’re proud to announce that What Moves Me has won the People’s Voice Award at this year’s Webby’s for Best Branded Series.
In partnership with the International Olympic Committee and Toyota, What Moves Me is an ambitious 7 part global content series and campaign that explores the personal struggles and intrinsic motivations of top Olympic and Paralympic athletes.
Through intimate human storytelling and a digital first content strategy the series offers practical advice on relatable issues, including depression, anxiety and sexism across a range of key channels and media.
What Moves Me was developed as part of Toyota’s Olympic sponsorship, translating the brand’s “Start Your Impossible” campaign into content that connects with and motivates Gen Z audiences to start their own journey – sporting or otherwise.
Alongside 7 episodes, we created written editorial, bespoke social formats, a broadcast cut for NBCSN and connected with athletes in lockdown to create an intimate film that showed how they were coping (personally and professionally) with CV-19.
You can watch all 7 episodes now on Olympics.com. And thank you to everyone who voted for us!