Team Refugee

Every Olympics, there is a story that transcends the sport. We helped the Refugee Olympic Team become that story.

Proactively leading the project drew on the breadth of our services. We used our Real Story Network to find the athletes across 20 countries and 10 languages, built partnerships with UNHCR, Google and IOC and delivered high impact emotional storytelling from challenging locations.

With a small budget, partnerships and earned media were key to success. On the day of the Opening Ceremony, we secured placement of our lead film on the Google UK homepage and generated earned media around the world including headlines and coverage across BBC, The Guardian, Al Jazeera, India Times, Huffington Post.

The project helped UNHCR achieve over 500k signatures on the #withrefugee petition.