The Workplace of Tomorrow
A Course Designed For Managers, By Managers
Unmind asked us to drive strong engagement rates on their new mental health course for managers. We co-authored the course from the ground up, working with Unmind experts to deliver dense academic topics in a way that was both accessible and scientifically-accurate, for the everyday manager.
Making It Practical And Relatable
Translating academic course material into everyday and relatable language was only part of the story. Our research showed that managers often found training courses too theoretical and lacking practical information that they could genuinely use in their busy lives. To address this, we cast real managers who enriched the course with real-life examples of key concepts and brought a relatability to the course that expert psychologists and academics simply couldn’t.
A Unique Creative Treatment
We developed a visual identity that ran across all the work, designed content in bite-sized modules to make it easier to consume, and created a wide range of audio and visual formats that gave variety and flexibility to the course content – from soothing short animations to longer read texts, and informative video episodes.
Steve Peralta, Co-Founder and Chief Content Officer, Unmind
“Our goal is to inspire the hearts and minds of each and every one of our users, and we believe JustSo are the team to help us do this. Aside from being experts, they’re humble and warm, and a great team to work with.”
Driving Positive Outcomes
A high performing course with an engagement rate that’s 4.5x industry benchmark. 100% of managers find the content helpful, and of those 89% felt more confident. 87% reported an increase in knowledge, and 95% reported positive outcomes from taking it.
of managers find the content helpful
of those felt more confident
reported and increase in knowledge
reported positive outcomes from taking it