PREPARE FOR THE BEST
As a global insurer and Olympic sponsor, Allianz asked us to devise a social campaign to connect with GenZ Olympic fans and communicate the importance of preparation for Olympic athletes, ahead of Paris 2024.
A NEW ANGLE ON PREPARATION
Our research found that there was a lot of preparation content on social, but that it was very predictable, and predominantly focussed on the daily grind of preparation. Amongst endless videos of squats and meal prep, our creative challenge was to show a different, more emotive and positive side to preparation.
SMALL WINS LEAD TO BIG THINGS
Spending hours, days, weeks and years preparing for a single moment, Olympic athletes know that finding joy in the day to day preparation is key to achieving success. Small Wins is a social-first campaign that provides a distinct and new angle on preparation for Gen Zers. Our campaign offers insight into the power of celebrating the joy in small wins, and how it helps athletes prepare for the best.
BESPOKE SOCIAL FORMATS
We created a range of vertical storytelling formats that provided both edutainment for TikTok as well as deeper dive inspirational for Instagram. We leaned into audience participation on IG quizzes to answer the most burning questions Gen Zers had about how to prepare to be their own best.
A SCALABLE GLOBAL CAMPAIGN
Working with 6 Olympic athletes across the globe, we produced, edited and delivered over 100 bespoke assets across a 6 month production window.