Sex Education Unpacked
LAUNCHING SEX EDUCATION ACROSS SOCIAL CHANNELS
For the much-anticipated launch of Sex Education Season 3, we worked with the team at Netflix to deliver two unique social formats that drove fan conversation at launch.
CONNECTING WITH A GLOBAL FANBASE
Using our Real Story Network, we found and brought together Sex Education superfans from across the UK, Brazil, the US, and France to discuss their favourite characters, key moments, and the important themes that resonated with them in the show.
USING CONTENT TO DEEPEN FAN ENGAGEMENT
In developing a range of original social content formats, we were able to deepen fan engagement with the show in a way that was native to the digital channels where fans are spending time.
UNPACKING THE THEMES OF THE SHOW
We delivered ‘Sex Education Unpacked‘, a three-episode YouTube chat show format, breaking down the themes of the show with a host and guest contributors, including the show’s creator Laurie Nunn and mental health advocate Jordan Stephens.