Sex Education Unpacked
Leading up to the launch of Season 3, Netflix needed to build anticipation and awareness beyond the core fan base. To do this, we went to the heart of why Sex Education means so much to so many – exploring the important, universal themes that audiences connect with.
GOING DEEPER INTO THE THEMES OF THE SHOW
We created a star studded YouTube chat show, and an intimate film connecting global superfans, exploring the important topics of the show – from mental health, gender to family dynamics. The show features a blend of intimate, firsthand experiences and entertaining conversation.
TALENT OPENING UP
Stars of the show such as Patricia Allison and Dua Saleh feature and reveal deeply personal stories from their own lives. Alongside this, the themes are given further insights through talent such as showrunner Laurie Nunn, founder of Black Queer Christmas Tanya Compas and mental health advocate Jordan Stephens.
BRINGING TOGETHER GLOBAL SUPERFANS
To give further fuel to the campaign, we created an online platform that connected Sex Education superfans from across the world to ask what pride meant to them. This created ongoing conversation and showed the impact Sex Education has on people and across the globe.