Made in the UK
A need to shift perception
Netflix were considered to be a US centric platform amongst the UK audience, they wanted to shift that perception.
A repeatable content series
We developed Made In The UK, a series designed to champion homegrown UK talent and celebrate the diverse Britishness of Netflix and their talent. The flexibility of the format allows it to feature a wide range of cast across different Netflix shows.
Repeatable series to deepen fans engagement in Netflix shows.
In the series we explore the hometowns, upbringing, and the early careers of major British Netflix talent to discover how this has shaped who they are today. The series has featured stars such as Little Simz, Tan France, and Ashley Walters.
Connecting with UK audiences
The series has been a hit on Netflix UK’s digital channels helping nurture their online community of British fans and becoming a format that UK talent want to be part of.
Organic YouTube views