Doing It With Netflix
Building excitement for a new series
Netflix asked us to help them promote new releases and deepen fan engagement on their Still Watching YouTube channel.
A repeatable content series
Working collaboratively with Netflix, we took icons from the Drag Queen world and set them challenges inspired by Netflix shows with hilariously entertaining results. To date the format has helped launch Tiger King, Bridgerton, Drive To Survive, The Witcher and more.
Campaign Of The Year – PinkNews Awards
The format won the PinkNews Award for Advertising Campaign of the Year! The PinkNews Awards recognise the incredible contributions of those who campaign for LGBTQ+ equality worldwide, whilst celebrating moments of unprecedented LGBTQ+ achievement.
“It was funnier than any Drag Race Challenge ever, LMAO!”
over 2.1m
organic YouTube views to date