Christie’s

Christie’s needed to connect with a new generation. The problem was that younger people found Christie’s irrelevant or, at worst, intimidating. 

We developed, and executed, a content strategy and original formats that made Christie’s more accessible to first-time buyers and opened their doors to new audiences.

Over a 6-year period we created over 11 original pieces of content, consulting with Christie’s in-house content team to develop and produce effective and engaging work. 

Highlights include Collecting Stories, an original format that opens the door to private collectors, revealing how they got started and what collecting means to them. An intimate, moving series showing that collecting is not just for the rich and famous, but for anyone interested in objects and the stories behind them.