Block Stories
Inspiring the next generation of Web3 startup founders
Chainlink Labs wanted to establish themselves as the go-to trusted partner for the next generation of Blockchain app developers, but Blockchain can be an opaque world that can be hard for outsiders to navigate.
Humanising the Blockchain World
We developed Block Stories, a documentary format using entertainment to appeal to a broad contemporary audience, and break down the barriers around Blockchain.
Leveraging the experience of founders
The series, now an ongoing episodic format, tells the stories of superstar Blockchain founders, including Sergey Nazarov, Steve Ellis, Kain Warwick and Hugh Karp, providing never heard before stories, tips and real life experiences.
Creating positive sentiment
Setting out to appeal to a new generation of tech founders and build trust and familiarity around the Chainlink brand, #blockstories tracked positive sentiment of 83%, with more than 2.3M impressions.
