Audemars Piguet

Audemars Piguet came to us to help them grow their online audience and reach new customers. We drew on the company’s 150-year heritage and its spirit of innovation as the pillars for a content strategy that elevated its brand and unlocked new audiences through digital content and earned media.

We maximised an asset that was not being used to its full potential by Audemars Piguet: their iconic global brand ambassadors such as Tendulkar, Messi, Faldo, McIllroy, Djokovic, and LeBron James though a visually stunning, and inspiring campaign – Defining Moments

JustSo crafted an intimate documentary series that chimed with Audemars Piguet’s values, featuring the defining moments of  global icons and their deeply personal stories of vulnerability, passion, and humanity. The series was shot on location around the world using local talent.

We led product launches designed to reach high net worth customers. This included the iconic launch for their Laptimer timepiece. Collaborating closely with Audemars Piguet we created launch films and assets for live screening events, and interactive web experiences.

Midnight Masters, a breathtaking social & PR format, brought Audemars Piguet’s sponsorship of golf to new audiences. Filmed at night featuring light installations and innovative techniques, players such as Henrik Stenson, Lee Westwood, and Iain Poulter were put through their paces. The campaign received critical acclaim and appeared across numerous earned media titles from GQ to Hypebeast.  

Audemars Piguet is influenced by the stunning Jura mountains in which they call home. We worked with photographer Dan Holdsworth, exploring time through photography capturing the movement of the stars, moonlight and their influence on the landscape. The work was shown at exhibitions and featured in global art and design publications such as Wallpaper.