Audemars Piguet

Building an audience through storytelling
Audemars Piguet came to us to help them grow their online audience and reach new customers. We drew on the company’s 150-year heritage and its spirit of innovation as the pillars for a content strategy that elevated its brand and unlocked new audiences through digital content and earned media.
Defining Moments
We maximised an asset that was not being used to its full potential by Audemars Piguet: their iconic global brand ambassadors such as Tendulkar, Messi, Faldo, McIllroy, Djokovic, and LeBron James though a visually stunning, and inspiring campaign – Defining Moments
JustSo crafted an intimate documentary series that chimed with Audemars Piguet’s values, featuring the defining moments of  global icons and their deeply personal stories of vulnerability, passion, and humanity. The series was shot on location around the world using local talent.
Product launches
We led product launches designed to reach high net worth customers. This included the iconic launch for their Laptimer timepiece. Collaborating closely with Audemars Piguet we created launch films and assets for live screening events, and interactive web experiences.
The Rake
“Thoroughly entertaining short film… encapsulates everything that represents Audemars Piguet at its best.”
Midnight Masters
Midnight Masters, a breathtaking social & PR format, brought Audemars Piguet’s sponsorship of golf to new audiences. Filmed at night featuring light installations and innovative techniques, players such as Henrik Stenson, Lee Westwood, and Iain Poulter were put through their paces. The campaign received critical acclaim and appeared across numerous earned media titles from GQ to Hypebeast.  
Celebrating provenance
Audemars Piguet is influenced by the stunning Jura mountains in which they call home. We worked with photographer Dan Holdsworth, exploring time through photography capturing the movement of the stars, moonlight and their influence on the landscape. The work was shown at exhibitions and featured in global art and design publications such as Wallpaper.
Olivier Degen, Head of Brand Experience
“Very few agencies can combine big thinking, high production values and a sound understanding of a 140 year old luxury brand and its global audience. JustSo can. Their campaigns are always exquisitely produced and completely original.”
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