54m
views across 2x seasons
134%
video view rate
80%
Saw how sport creates real change in communities
66%
positive effect towards P&G after video
CHALLENGE
How do you tell the story of P&G’s Athletes for Good grants in a way that resonates with Gen Z in a crowded content landscape?
APPROACH
Over 23 social films profiling elite athletes from diverse discplines – all united with a sense of driving real, positive change in their communities and causes.
The perfect uplifting, feel-good antidote to doom-filled feeds.
IMPACT
Over 54 million views, 812k engagements & 134% video view rate.
75% better understood how P&G supports athletes creating change beyond sport